Step Into Marketing – Up to 40% reduction in cost for 2010/2011

The cost per student for Step into Marketing registration (including certification by the Marketing Institute of Ireland) is as follows:

* Schools with 5 Learners or less - €49 per Learner
* Schools with more than 5 but less than 20 Learners - €45 per Learner
* Schools with 20 Learners or more - €39.50 per Learner
* Schools with Disadvantaged Status - €35 per Learner

Step into Marketing – One Unit and One Module now available completely free of charge

At the request of a number of schools who work with Step into Marketing, Unit Ten and Module Four are now being made available completely free of charge. Unit Ten covers the topic of New Product Development which makes it extremely useful to schools working with Junior Enterprise and similar enterprise programmes.

Module Four is all about pricing. It consists of three complete Learning Units and explains the concepts underlying the setting of prices by the enterprise together with the mathematics of price calculation. This Module should prove very useful to Leaving Certificate Business Studies students.

Essentials of Applied Marketing

There has been some delay in making this programme available. This is mainly due to the unusually heavy demand for Step this year and because of the increasing interest in Step being slightly amended and enhanced for use by Learners for whom English is not their first language. Essentials of Applied Marketing will now be available early in 2011 somewhat later than had previously been envisaged. If you would like to be kept up to date with the progress of Applied Marketing, please email your name to sean@skillscerts.ie